Interest-Based Advertising Notice

Effective January 29, 2017


This Interest-Based Advertising Notice (“Notice”) contains information regarding the interest based-advertising activities of Goldman Sachs Bank USA (“GS Bank,” “we,” or “us”) related to your use of this site and any associated websites (collectively, “Sites”).


What is Interest-Based Advertising?

Interest-based advertising refers to using information collected about your online activities over time and across different websites to determine the advertisements and content delivered to you. Interest-based advertising also refers to other online services that are used to deliver advertisements and content to you based on your online activities using a particular device (for example, a particular computer or smart phone).


We use interest-based advertising to deliver advertisements and other targeted content to you. To facilitate interest-based advertising, we work with third-parties that may use cookies and other tracking technologies to collect information about you when you use the Sites. These third parties may also use persistent identifiers to track your Internet usage across other websites in their networks beyond the Sites.


Opting Out of Interest-Based Advertising

You can opt-out of interest-based advertising from us via the Sites in two ways. First, certain of our ads that are displayed on third-party websites will feature an AdChoices icon inside the ad. Clicking on the AdChoices icon inside the ad will provide you with an opportunity to learn about interest-based advertising and gives you the ability to control whether you receive interest-based advertising. Second, we and many of our advertising partners participate in the Digital Advertising Alliance’s self-regulatory program for interest-based advertising. You can visit the websites of the Network Advertising Initiative and Digital Advertising Alliance to learn more about the self-regulatory program and follow the instructions on those pages to opt-out of seeing tailored advertisements based on your activity on the Sites.


If you choose to opt-out, a cookie will be placed on your browser or device indicating your decision. Please note that this cookie is specific to a particular device and browser, so if you use different browsers or devices, you will need to opt-out on each. In addition, because the opt-out is facilitated via cookies, if you clear your cookies you will need to opt-out again.


Please note that opting-out does not mean that you will not receive advertising while using the Sites or on other websites. It will, however, prevent you from seeing tailored advertisements from us based on your online activity on the Sites.